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Your Ultimate Guide to Business Growth with Premia TNC

What TikTok Shop’s Restructuring Means for Asia 

3 minutesThe global e-commerce landscape is rapidly evolving, with social commerce projected to reach USD 1.2 trillion by 2025 and TikTok Shop emerging as the fastest-growing content-driven platform. Reflecting this momentum, TikTok executed a significant global e-commerce restructuring in April 2025, consolidating operational authority for strategic markets. This includes the US, Mexico, and Brazil, under its headquarters in China and Singapore. This structural realignment marks a clear transition away from a primarily US-centric approach toward an Asia-focused operational model led notably by Singapore.

Country-Specific Strategies for Companies Entering E-Commerce 

4 minutesAs of 2025, the e-commerce market has entered an era where it is difficult to achieve sustainable growth simply by entering a country and opening an online mall.  Because each country has different platform structures, consumer trends, tax regulations, foreign exchange policies, and fulfillment infrastructure, a multi-country structure design (multi-network strategy) is more effective in generating real profits and diversifying risks. 

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